THE SLINGSHOT EFFECT: A personal encounter with the unbearable lightness of being the Toronto real estate market (Originally posted in LinkedIN)
Image by Shawn Venasse (Essay originally published in Linked-IN.) THE SLINGSHOT EFFECT A personal encounter with the unbearable lightness of being the Toronto real estate market I just coined a new business or marketing term for a real estate phenomenon my Buyer Clients experienced for the first time Tuesday night! ( And I on far too many other occasions. ) I call it " the slingshot effect ". Here's how it works : 1. Get a house listing FOR SALE . 2. Price it low... ridiculously below market value , but within a distant sight of where it should be priced. ( And, if possible, within a price bracket where there is a lot of pent-up demand and hopelessness! ) 3. Hold off on Offers until a specific date no more than a week out from the commencement of appointments. 4. Ethically and moralistically refuse to even consider " bully offers ". 5. Get so many Offers from desperate Buyers who are just willing enough to suspend their disbelief
